Celebrities are multifaceted. They may be known for one thing: acting, music, or some other form of entertainment. Many of them venture out into other pursuits, like the beauty industry. Check out these 10 best celebrity beauty brands.
These brands are unapologetically extensions of the celebrities themselves. Some have even revolutionised the industry, raising the bar on what consumers should expect from makeup brands. With premium ingredients and passionate souls behind them, these products will surely give you the best looks.
Some of the prices in this listicle are reflected in US dollars (US$1 = S$1.35).
1. Fenty Beauty – Rihanna
Starting strong with Rihanna! The musician-turned-business mogul has genuinely changed the game regarding inclusivity in makeup. She pioneered foundation shades that cater to all skin tones, offering over 50 shades.
We must acknowledge how much of a novelty diverse shade ranges were back then. Even now, brands like TIRTIR are just starting to release more inclusive shades. Yet, Rihanna did it first. She got the ball rolling and made us expect nothing less but 100% inclusivity from all makeup brands moving forward.
Since its launch in 2017, Fenty Beauty has entered the market hard and fast and never looked back. She had a mission and executed it with fearlessness and grace. Her singular creative vision powered through to create more than just a makeup brand—it was a call to be seen.
Since then, her brand has expanded far beyond makeup. Fenty Beauty has grown to include skincare, haircare, and more. Beyond beauty, Rihanna has made her place in fashion with her lingerie line Savage X Fenty, challenging long-time lingerie giant Victoria’s Secret.
Fenty Beauty shows a strong commitment to quality. Allure’s 2024 Best of Beauty Awards commended the Softlit Naturally Luminous Longwear Foundation (S$73). This breathable, hydrating foundation illuminates the skin without appearing greasy. The Hydra Vizor Broad Spectrum Mineral SPF 30 Sunscreen Moisturizer (S$73) also received a commendation from PEOPLE’s Beauty Awards in 2023.
Rihanna has made her mark in music and now in beauty and fashion. The sky’s the limit for what she will continue to achieve.
Buy now: Amazon Sephora
2. Kylie Cosmetics – Kylie Jenner
When Kylie Jenner, at 22, was named America’s Youngest Self-Made Billionaire by Forbes, many questioned whether she deserved the title. Her family name alone opens many doors for someone starting their own business.
Regardless, you cannot deny how successful her business has become. Kylie Cosmetics has taken the world by storm since its launch in 2015. Products like her Kylie Cosmetics Matte Liquid Lipstick Kit & Lip Liner Kit (S$55) influence how young women do their makeup.
Being in the public eye takes work. Kylie was only a teenager during the peak of Keeping Up with the Kardashians in the early 2000s. This made her insecure about her lips, leading her to use lip filler. At the time, her denial of this procedure caused much controversy.
Now, she’s being transparent about it and has managed to transform her insecurity into a successful business. I think she deserves credit for that.
Since its launch, Kylie Cosmetics has expanded into skincare with a line known as Kylie Skin. Kylie Skin features products like body scrub (S$32) and chocolate cookie lip oil (S$35). The design is a slight departure from the usual brand look, with the classic minimalist packaging associated with skincare. This expansion assures this brand’s longevity, keeping it relevant beyond just makeup.
Buy now: Amazon Sephora
3. SKKN BY KIM – Kim Kardashian
Kim Kardashian has always been the leading example for her sisters. She was the one who put the Kardashian-Jenner name into the mainstream. Along with the managerial prowess of matriarch Kris Jenner, Kim has placed herself and her family at the forefront. Love them or hate them, the influence that this family has is undeniable
Her first foray into the beauty world was the launch of KKW Beauty in 2017. It was a massive hit, selling out immediately and making US$14.4 million in sales. She even collaborated with her baby sister, Kylie Jenner, on a line of crème liquid lipsticks called KKW x Kylie.
Sadly, that era came to an end in 2021. It was a year of change for the mogul, beginning divorce proceedings with Kanye West and ending Keeping Up with the Kardashians. The shutdown happened in the hopes of creating a more sustainable brand.
Thus, in 2022, SKKN BY KIM was born. The mogul reverted to her maiden name and dropped the “W” from her branding from then on.
SKKN BY KIM takes a new approach, focusing more on skincare. The brand uses premium and sustainable ingredients in its products and packaging. Kim strives to make her products accessible to all women, championing unique voices and a broader definition of beauty. The availability of product refills shows an effort towards sustainability.
Some of SKKN’s best products include the Toner (S$68) and SKKN Resurfacing Mask (S$97). Other than that, the Face Cream (S$130) and Lip Liner (S$33) are bestsellers.
Buy now: SKKN BY KIM
4. R.E.M. Beauty – Ariana Grande
2024 has been a big year for Ariana Grande. Not only did she release a new album, “eternal sunshine”, but she was also on the press tour for Wicked (2024), portraying her childhood dream role, Galinda. The Broadway musical-turned-movie is a role of a lifetime for Ariana.
Between 2019 and 2023, music took a back seat for her. She was focusing on other things, including releasing her beauty brand, R.E.M Beauty. In 2021, Grande was inspired by the transformative nature of makeup. The pop star said she wanted to create a brand for “absolutely everybody and anybody who wants to wear it and feel incredible.”
One of the bestsellers from her product line is her plumping lip gloss set (S$116.32). This hydrating lip gloss collection includes four shades inspired by the 1990s and an additional shade. Another bestseller is the lustrous liquid eyeshadow (S$23), which is crease-resistant, long-lasting, and waterproof.
With the release of the Wicked movie, many products have been receiving collaboration efforts. There’s Wicked-themed clothes, shoes, and merchandise—any retail product you could think of. Grande’s own beauty line is no exception.
She released special Galinda and Elphaba makeup sets, which included lip balm or lipstick, a Kohl eyeliner pencil, midnight shadows liquid eyeshadow, and an eclipse lip and cheek stick.
Buy now: R.E.M. Beauty
5. GXVE by Gwen Stefani – Gwen Stefani
Gwen Stefani launched GXVE in 2022. The Grammy-award-winning singer-songwriter had been gestating for 3 years before its launch. Her relationship with makeup is no secret. While on tour, she even did her own makeup. So, it is inevitable that the artist would make her own makeup line.
Her divorce from Gavin Rossdale in 2016 pushed her to get the ball rolling. When speaking to Forbes, Stefani said that the project was an effort to “pick up the pieces” after the life-changing event for herself and her family. GXVE marked a new chapter in her life.
The makeup line is a big, bold take on beauty, much like Stefani herself. It includes all the tools you need to reproduce some of the singer’s most iconic looks. Nonetheless, it is versatile and can achieve soft and feminine looks. The products are highly pigmented and sweatproof, allowing them to last the whole day. All the products are 100% vegan and cruelty-free.
One of the bestsellers at GXVE is I’m Still Here (S$41), a high-performance, lightweight, long-wear matte liquid lipstick. This line’s colours are gorgeous, with diverse shades for all looks and skin tones.
Buy now: Amazon Sephora
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6. Rare Beauty – Selena Gomez
Rare Beauty is a celebration of individuality. The most beautiful parts of ourselves are what makes us rare.
Before the release of the beauty line, Selena Gomez released her album Rare, her first album since Revival in 2015. It is a vulnerable album that speaks of something Gomez has championed throughout her career. The former Disney star has dealt with a significant amount of body-shaming throughout her career, especially during the most challenging days of her battle with Lupus.
Therefore, she saw the need to spread the message of love and self-acceptance; thus, the makeup brand was born.
Rare Beauty truly made a splash on social media during its launch. Its unique packaging design made it stand out amongst other competitors’ brands from different celebrities.
The most notable product in the line is the bestselling Soft Pinch Liquid Blush (S$39 at Sephora Singapore). It was praised for being highly pigmented, only needing 2 dots of product and an inclusive range that suits various skin tones.
Gomez continues to use her platforms for good. 1% of Rare Beauty’s annual sales go straight to the Rare Impact Fund, which aims to expand mental health services in underserved communities.
Buy now: Amazon Sephora
7. Humanrace – Pharrell Williams
Pharrell Williams is a celebrity with one of the most interesting CVs. He’s a singer/songwriter, record producer, and the Men’s creative director at Louis Vuitton. This year, he even released a documentary entitled Piece by Piece (2024) about his life made entirely of LEGO animation. Not forgetting his hit singles “Happy” and “Double Life” from the Despicable Me franchise.
Phew, that was a lot. This man has indeed gone on multiple side quests in his career.
Yet, the main topic we’re interested in is his Humanrace skincare and body care line. Considering his many other projects, this line has fallen under the radar slightly—at least in Singapore. It is a sustainable skincare line for everyone, regardless of race and gender.
Their philosophy is to create essential tools for daily use. He hopes we can learn to care for each other by caring for ourselves.
The products are wholly created with natural, clinically tested, and safe ingredients for all skin types. They even exclude rough ingredients like nuts and seeds to prevent micro tears. Their packages are also FSC-certified recyclable cartons with refills available.
These products are worth trying. The All In Starter Kit: Skin & Body (US$140) is a good starting point. Some main essentials to try are the 7D Facial Gel Set (US$85) and the Humidifying Body Cream (US$54).
Buy now: Humanrace
8. Haus Labs by Lady Gaga – Lady Gaga
We have been experiencing a Gaga renaissance lately. With her new hit song “Die with a Smile” featuring Bruno Mars and her role as Harley Quinn in Joker 2 (2024), as divisive as that film was, we cannot deny that her allure persists to this day.
Lady Gaga has always found a way to make a splash in the industry. Her bold fashion choices were a staple of the 2000s and early 2010s, so it was about time she entered the beauty industry.
Haus Labs was first launched in 2019 as Haus Laboratories with an exclusive Amazon deal. Then, it rebranded to its current name in 2022, the relaunch marking a new partnership with Sephora. The brand focuses on artistry makeup that is friendly to the skin.
Uniquely, Haus Labs uses fermented Arnica in their formulation, which is 860% more potent than conventional Arnica. Their patent-pending process uses the plant’s healing properties to reduce the appearance of redness and irritation of the skin, evens the skin tone and protects it from environmental stress.
Haus Labs’s award-winning products are the Triclone Skin Tech Medium Coverage Foundation (S$76) and the Triclone Skin Tech Hydrating + De-puffing Concealer (S$50).
Gaga also promotes her altruistic ventures through her cosmetics company. US$1 of every purchase is donated to her Born This Way Foundation, which supports mental health. The singer co-founded the foundation with her mother, Cynthia Germanotta. Other subsidiary efforts include the Kindness in Community Fund, which helps support the diverse needs of youths worldwide.
Buy now: Haus Labs Amazon
9. Florence by Mills – Millie Bobby Brown
Millie Bobby Brown broke into the mainstream with her portrayal of Eleven on Netflix’s breakout hit Stranger Things. Since her break into the industry, the actress has been booked and busy with multiple Netflix projects. Beyond acting, the 20-year-old has also expanded her resume to include businesswoman.
Florence by Mills is a beauty and fashion brand that markets mainly to young people and Gen Z with its light pastels and soft girl aesthetic. The brand champions self-expression and self-love, which is why it is named after Brown’s great-grandma, who held to these values throughout her life.
The brand is mainly known for its skincare products with bestsellers, including a Glow Yeah Hydrating Lip Oil (US$16), a balancing cream cleanser, and Glow Forward Glaze Drops (US$25), a hydrating solution that creates a dewy look. For the pimple patch fanatics, she also has Spot A Spot Acne Patches (US$15), adorable light purple pimple patches.
Note: The Florence by Mills website does not deliver to Singapore. However, the products can be found through the link below.
Buy now: Amazon
10. JLo Beauty – Jennifer Lopez
Jennifer Lopez is famous for songs like On The Floor and film roles in Selena (1997) and Hustlers (2019). She has been in the industry for over 30 years and continues to give high-energy live performances that are easily comparable with her younger contemporaries. That Super Bowl performance with Shakira will forever be iconic.
Beyond her skills, she is known for her youthful skin, which maintains its glow and gives her an utterly ageless look. The actress has been trying to share her secrets with women of all ages for 20 years.
Finally, in 2021, she launched her luxury face and body skincare line, JLo Beauty. The product development took 2 years, and over 100 reformulations were conducted.
One of her products is Smooth + Seduce Hydrating Body Cream (S$66.20), a whipped body cream that reduces skin pimpling, promotes all-day hydration and gives the skin a natural glow.
Note: The JLo Beauty website does not deliver to Singapore. However, the products can be found through the link below.
Buy now: Amazon
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